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Tech-savvy ways to
shop smart and save money

By Erich Haubrich | April 29, 2008

Regardless of your financial situation it always makes sense to stretch your hard earned dollar. Harnessing the technology you have at your fingertips makes saving much easier. There are a lot of ways to get the things you buy on a regular basis as well as major purchases at deep discounts with just a few clicks. Here are some of the best tools you’ll find to shop smart and save money on all kinds of products and services.

Find the cheapest gas
MSN has a free tool that tracks the gas prices at over 90,000 stations across the country. Simply click here, enter your zip code and find out where to go for the cheapest fill-up. Generally the best day to fill the tank is Thursday as many gas stations increase weekend prices to take advantage of the higher sales volume.

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Topics: Tech Tips | 1 Comment »

Using Reciprocity to Increase Sales

By Tom Ninness | April 29, 2008

The Law of Reciprocity

The Law of Reciprocity means to give and take mutually, to return in kind or even in another kind or degree. The law of reciprocity simply means that when someone gives something you feel an obligation to give back.

Stephen Covey, author of “The Seven Habits of Highly Effective People”, uses the phrase “emotional bank account” to describe the principle of reciprocity and the corresponding credit-withdrawal process in relationships.   Using the metaphor of a financial bank account, the emotional bank account describes the trust that accumulates in a relationship.  Like the financial bank account, you must make deposits before you can make withdrawals.

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Topics: Mortgage, Real Estate, Sales, Title / Escrow | No Comments »

Home to Roost

By Matthew Ferrara | April 29, 2008

Consider it a wakeup call: interest rates are a little higher, inventory is a lot larger and days on market are far longer. Certainly, it’s not a crisis - not a burst bubble - but nobody can deny that the marketplace has substantially changed from the days of have-a-pulse-and-a-license-make-a-sale conditions. Yet even as the market has changed, the challenge facing real estate professionals today is the result of the investments they made - or failed to make - during the last few years in technology. For some agents, the challenge is welcome; they are ready to compete with the latest online and wireless tools.

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Topics: Mortgage, Real Estate, Sales, Title / Escrow | No Comments »

How Effective is Your Listing Presentation?

By Dirk Zeller | April 29, 2008

How effective are you face-to-face with your clients on a listing presentation?  Do you get the signature quickly and efficiently at your desired price?  What do you really sound like to your clients?These are all valid thoughts regarding your presentation.  Do you know of any sports team that doesn’t watch film of itself and its opponents?  Athletic teams and individuals are constantly evaluating their performance by viewing videotape of the game.  Have you ever videotaped your presentation?  If you want to be truly professional, you need to take the step to record your presentation, at least on audiocassette tape.

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Topics: Mortgage, Real Estate, Sales, Title / Escrow | No Comments »

The Sales Training Series:
Dealing With Sales Stalls and Objections

By Duane Sparks | April 29, 2008

Most salespeople think of “stalls” and “objections” as synonyms.  Wrong.  Stalls and objections are both things you may hear after you have asked for commitment, but an objection is a specific reason not to buy.  In a stall-”I need to think about it”-the customer offers no particular reason for hesitating.

Almost all salespeople buy in to the stall.  Very few ever get the deal once they do.

What the stalling customer is really saying is this: “I’m not quite sold yet.  Sell me some more.”  Well then, by all means, do some more selling.  But do it right. Here’s how:

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Topics: Mortgage, Real Estate, Sales, Title / Escrow | 1 Comment »


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